New Publication: Simulating Algorithmic Personalization and Polarization

We are pleased to announce a new peer-reviewed publication by Ljubiša Bojić, co-authored with Velibor Ilić, Veljko Prodanović, and Vuk Vuković, published in Chinese Political Science Review.

The paper introduces the Recommender Systems LLMs Playground (RecSysLLMsP), an agent-based simulation framework designed to study how recommender systems and large language models jointly shape engagement, emotional dynamics, and polarization in social media environments.

The study models a synthetic social media ecosystem with 100 agents grounded in real psychometric and demographic data. Agents interact through feeds with progressively increasing levels of personalization, while content is generated and adapted using large language models. This setup enables controlled observation of how algorithmic personalization affects collective behavior.

Key findings show that moderate personalization maximizes engagement, while full personalization significantly reduces content diversity and amplifies both structural and affective polarization. Network modularity increases sharply as personalization deepens, indicating the emergence of echo-chamber dynamics. At the same time, the simulation demonstrates that LLM-based agents can reproduce realistic patterns of emotional contagion and ideological clustering.

RecSysLLMsP provides a transparent and reproducible “digital laboratory” for testing recommender system designs and policy interventions before they are deployed at scale. The framework has direct relevance for research in computational social science, responsible AI, platform governance, and democratic communication.

Publication details:
An Agent-Based Simulation of Politicized Topics Using Large Language Models: Algorithmic Personalization and Polarization on Social Media
Chinese Political Science Review
DOI: 10.1007/s41111-025-00326-x

Rethinking AI for Democratic Societies – Joint Event in Ljubljana, October 14

On October 14, partners from the projects AI4Gov, SOLARIS, and TWON gathered in Ljubljana to explore how artificial intelligence can support democracy, transparency, and citizen participation.

The event titled AI, Democracy and the Public Interest: Building Resilient Digital Futures brought together experts from research, policy, civil society, and industry. The program included project presentations, followed by a panel discussion featuring contributors such as Federica Russo and Tanja Zdolsek Draksler.

Hosted at Hotel City Ljubljana, the event AI, Democracy, and the Public Interest: Building Resilient Digital Futures brought together experts from research, policy, civil society, and industry. The program included project presentations, followed by a panel discussion featuring contributors such as Federica Russo and Tanja Zdolšek Draksler.

Our researcher Alenka Guček introduced TWON in an expert talk, while Achim Rettinger participated as a panelist in a discussion on the influence of AI technologies on democratic processes and public trust.

The event concluded with networking and informal exchanges on how to build ethical, democratic, and human-centered digital futures.

Discussions throughout the day highlighted the need for greater transparency and accountability in AI systems, stronger cooperation across sectors, and increased public understanding of AI’s societal impact. The full recordings are now available online.

As TWON, we emphasize the importance of strengthening connections between European research and policy efforts on AI and democracy. Our sincere thanks go to the Solaris and AI4Gov teams for making this event possible.

TWON researcher Simon Münker sends greetings from Suzhou, China!

TWON researcher Simon Münker from Universität Trier has published a new paper titled “Fingerprinting LLMs through Survey Item Factor Correlation: A Case Study on Humor Style Questionnaire.” The paper appears in the Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing (EMNLP) and was presented at the conference in Suzhou, China.

The paper addresses the growing use of large language models in relation to psychological instruments and examines how LLMs internally represent psychological constructs. Simon Münker introduces a new approach to “fingerprinting” LLMs by analyzing their factor correlation patterns on standardized psychological assessments.

Using the Humor Style Questionnaire as a case study, the study compares how six LLMs represent and correlate humor-related constructs with patterns found among human survey participants. The findings show little similarity between LLM response patterns and human responses, while human participant subsamples demonstrate high internal consistency. Exploratory graph analysis further indicates that none of the analyzed LLMs successfully recover the four constructs of the Humor Style Questionnaire.

The results suggest that, despite advances in natural language capabilities, current LLMs represent psychological constructs in fundamentally different ways than humans. This raises important questions about the validity of using LLMs as human simulacra in psychological and social research.

Out now: Our new demonstrator tool TWONderland

In the past weeks, our TWON researcher Fabio Sartori (KIT) and his colleagues worked on a new demonstrator tool to make the dynamics of Online Social Networks tangible for the broad public. The result is: TWONderland!

In our simulation TWONderland, we assign the user the job as the lead designer of a new Online Social Network. In a playful and interactive way, users explore how as the platform designer, they influence the interaction on the platform and how even the tiniest design choices can ripple out to shape behavior, sentiments and relationships between the users – and potentially spark fragmentation and fuel polarization.

Unique about this demonstrator is the step-by-step walkthrough of the functionalities of Online Social Networks (OSNs). The user starts by assigning moods – from aggressive to calm – to fictive platform users. We then visualize how their fictive users are connected to each other on the platform, and how their moods adapt as they are confronted with posts of each other. In TWONderland, every OSN user participates within a specific sentiment corridor, meaning that they will interact with and adapt to other users as long as their differences in sentiment are not too significant. Here, for instance, a very calm user would not immediately interact with somebody who is very aggressive. However, in our demonstrator, we visualize that the sentiment on a platform can still shift in positive and negative directions gradually. These network dynamics were modelled based on the Axelrod model (for further information and technicalities please refer to our Deliverable).

After getting an understanding of network dynamics, the user is asked to experiment with alternative platform mechanisms that determine what users (and their moods) influence their own fictive platform user. Based on the ranking algorithms the user sets, posts with different moods – again, aggressive to calm – will become visible to their fictive character, which influence their mood. From this individual level, the demonstrator then moves on to visualizing bigger networks in which many users influence each other based on the designated platform mechanics. To understand how users influence each other’s mood on OSNs, the user can run comparative simulations and experiment how polarization is fueled or minimized only through the ranking mechanics.

New paper by TWON researcher Simon Münker: Fingerprinting LLMs through Survey Item Factor Correlation: A Case Study on Humor Style Questionnaire

We are proud to announce that our researcher Simon Münker published a new paper with the title: Fingerprinting LLMs through Survey Item Factor Correlation: A Case Study on Humor Style Questionnaire. It is published in the Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing and the results will be presented in Shanghai on 5 November.

LLMs increasingly engage with psychological instruments, yet how they represent constructs internally remains poorly understood. Simon Münker introduces a novel approach to “fingerprinting” LLMs through their factor correlation patterns on standardized psychological assessments to deepen the understanding of LLMs constructs representation. Using the Humor Style Questionnaire as a case study, he analyzes how six LLMs represent and correlate humor-related constructs to survey participants. His results show that they exhibit little similarity to human response patterns. In contrast, participants’ subsamples demonstrate remarkably high internal consistency. Exploratory graph analysis further confirms that no LLM successfully recovers the four constructs of the Humor Style Questionnaire. These findings suggest that despite advances in natural language capabilities, current LLMs represent psychological constructs in fundamentally different ways than humans, questioning the validity of application as human simulacra.

It’s a wrap: CitizenLab 2025 in Chemnitz

On 8 October, we hosted another CitizenLab in the Stadthallenpark in Chemnitz, where we got to speak with citizens about our research on Online Social Networks.

We presented our demonstrators MicroTWONY, MacroTWONY, and TWONderland to interested citizens and participants, had inspiring conversations about the impact of Online Social Networks on society and democracy, as well as possibilities for regulation and ethical design. We are glad to see how many participants enjoyed experimenting with the demonstrators and exploring how digital dynamics become tangible!

In the evening, we joined an interesting event on memory culture in digital spaces at the NSU Documentation Center with TWON researcher Jonas Fegert, journalist Nhi Le and Susanne Siegert from the channel @keineerinnerungskultur, moderated by Benjamin Fischer. The discussion focused on the opportunities social networks offer for democratic education, especially for younger audiences, and on the limitations imposed by platform mechanisms that tend to amplify hate speech and misinformation.

A day full of dialogue, reflection, and future perspectives – thank you for everybody who was a part of it, and we’re looking forward to the next CitizenLab!

Damian Trilling Discusses Platform Data Access at ERC Workshop

TWON researcher Damian Trilling was invited to an ERC workshop on Article 40 of the Digital Services Act (DSA), held in October 2025 in Brussels. At the workshop, he shared insights from the Twin of Online Social Networks project with EU policy makers, focusing on the regulatory conditions needed to support research on platform dynamics.

Drawing on TWON’s experiences, Damian Trilling highlighted the importance of reliable data access for studying online social networks and developing digital twins. In particular, he addressed the challenges posed by limited access to platform data, which can affect the calibration and evaluation of digital twin models.

The exchange contributed to ongoing discussions about how regulatory frameworks such as the DSA can support independent research, transparency and accountability in the study of digital platforms.

TWON x ZKM Karlsruhe

On 24 October, TWON researchers Achim Rettinger and Simon Münker joined the symposium “The Fabrication of Truth” at ZKM Karlsruhe, which focused on fake news, deepfakes, and the post-factual society. The event offered an opportunity to engage with visitors and present macroTWONy, a TWON demonstrator that explores how network topology and algorithmic sorting strategies influence collective opinion formation and emotional polarization.

By connecting current debates on misinformation and digital public spheres with interactive research tools, the symposium highlighted the importance of understanding how online environments shape social dynamics and public discourse. Visitors were invited to explore macroTWONy and gain insights into the mechanisms that contribute to opinion formation and polarization in online social networks.

New publication: Can we use automated approaches to measure the quality of online political discussion?

We’re proud to announce that our consortium members Sjoerd Stolwijk, Damian Trilling (both University of Amsterdam) and Simon Münker (Trier University) contributed to a freshly published paper on measuring the debate quality of online political discussions. The paper was released in the “Communication Methods and Measures” journal by Routledge and is open access.

Our researchers review how debate quality has been measured in communication science, and systematically compare 50 automated metrics against numerous manually coded comments. Based on their experiments, they were able to give clear recommendations for how to (not) measure debate quality in terms of interactivity, diversity, rationality, and (in)civility according to Habermas.

Their results show that transformer models and generative AI (like Llama and GPT-models) outperform older methods, yet there is variance and the success depends on the measured concept, as some (e.g. rationality) remain difficult to capture also by human coding. Which measure should be preferred for future empirical applications is likely dependent on the
objective of the study in question. For some genres, language and communication style (e.g. satire), it is strongly advised to test the accuracy of automated methods against the human interpretation beforehand, even if methods are widely used. Some approaches and implementations performed so poorly that they are not suitable for studying debate quality.

Event Recap

TWON researcher Ljubisa Bojic participated in the DGPuK & ICA conference on Digital Communication and Human-Machine Communication, held from 15 to 17 September at Technische Universität Dresden. Under the theme “Machines as (new) actors in digital communication: challenges and opportunities for science and society,” the conference explored how AI systems shape communication, society and knowledge.

As part of the conference programme, Ljubisa Bojic presented insights from his research in the TWON project on social stereotypes and attitudes in large language models. His presentation examined how LLMs evaluate different social groups, including women, men, refugees, asylum seekers and economic migrants, along the stereotype dimensions of warmth and competence.

The findings indicate significant differences in how LLMs assess these groups. Statistical analysis confirms that these differences are highly significant, with particularly large variations in competence scores for refugees and economic migrants. The presentation also highlighted interaction effects between model and language, showing that both the choice of LLM and the language used can shape stereotype-related outcomes.

By addressing social stereotypes in LLMs, the presentation contributes to ongoing discussions on the societal implications of AI systems and the challenges of ensuring fairness, accountability and transparency in digital communication.